Trust policy

Methodology

Provider pages should help homeowners make better decisions, not pretend a lead-gen site is a neutral court of law. Here is the scoring system and disclosure model.

Scoring

The dimensions that matter.

Scores are category-specific. A provider can be strong for garage conversions and weaker for prefab. That is normal; pretending otherwise is nonsense.

Dimension Weight Meaning
ADU specialization 20% Does the provider show a real ADU practice rather than a generic construction menu?
Permit and drawing support 15% Can the provider help before construction, when feasibility and plans still matter most?
City/service area fit 15% Does the provider serve the city named on the page and understand local review patterns?
Budget clarity 15% Does the provider make assumptions, allowances, and cost drivers visible?
Garage conversion fit 10% Garage conversions have their own structural, fire, parking, and code traps.
Design-build capability 10% Can the team bridge feasibility, plans, permitting, and construction?
Public source signal 10% Public websites, portfolios, license references, and review snapshots when manually verified.
Portfolio relevance 5% Do public examples resemble Bay Area ADU work?

Disclosure

Partner labels are not optional.

Partner providers

When a profile or lead route has a commercial relationship, the page must label it. Hiding that is how trust dies.

Sponsored listings

Sponsored placements can exist later, but ranking reasons, labels, and correction paths need to stay visible.

Public review data

Store snapshots and links. Do not copy full Google, Yelp, or Houzz reviews. That is both lazy and legally annoying.

Corrections

Providers should be able to request corrections. Homeowners should be able to see what was last reviewed.

Ranking rules

No fake certainty.

  • Rank by ADU page topic, not generic company reputation.
  • Do not claim verified reviews unless verified users submitted them through a controlled process.
  • Do not claim license status unless it was checked from an authoritative source.
  • Require an override reason when a manual ranking beats the score model.
  • Never pretend FabuHome is a licensed architecture firm unless credentials are confirmed.
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